The meeting that took place in Cracow on 9-10th of April, 2018, and it was a first workshop of a series called “Tell Me Your Story” that will be developed in Poland in 2018. The main objective of this project is to exchange knowledge and experience of liberal parties in building a permanent engagement with citizens and a successful permanent campaign based on storytelling and emotions. More precisely, a well-established political party – which has proven to be successful in advocating liberal solutions nonstop – will be matched with a rather new start-up party. Hence, both will be in the position to learn from each other, in terms of developing strategies to effectively engage with citizens and keep on doing so throughout election cycles. Consequently, the outcomes will benefit parties in future elections, especially the European elections of 2019.
First part of the event was a meeting with Jerzy Meysztowicz MP, Nowoczesna Party VP. He explained the roots of the movement that led to creation of the liberal party in Poland. Jerzy Meysztowicz stressed the importance of direct connection with voters in his campaign. He also stressed that the main emotion that the 2015 Nowoczesna campaign was build on was hope for change and freshness connected to it.
Later on representatives on NEOS (Austria) gave a presentation about their campaign and challenges they faced. They focused on using the party leader as the central figure of the campaign and building his public profile via social media.
